January 2, 2009

We've upgraded First Cash Financial Services (FCSC Quote - Cramer on FCSC - Stock Picks), which provides consumer financial services and related specialty retail products through pawn stores in the United States and Mexico, from hold to buy. This upgrade is driven by a few notable strengths, such as the company's robust revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, good cash flow from operations and solid stock price performance.

We feel these strengths outweigh the fact that the company has had sub par growth in net income.The revenue growth came in higher than the industry average of 1.1%. Since the same quarter one year prior, revenues rose by 17.1%. This growth in revenue appears to have trickled down to the company's bottom line, improving the earnings per share.