September 16, 2009

ReachLocal, VideoEgg, the Rubicon Project, KARMA Media Labs and ThirdAge all had annoucements.The Rubicon Project, the Internet advertising infrastructure company, has acquired Others Online, the audience optimization company, to further expand its ad optimization platform. Terms were no disclosed. The acquisition is part of an aggressive effort by the Rubicon Project to further build out its platform to deliver premium Web publishers the most effective monetization of their audiences and inventory.

KARMA Media Labs has upped Lori Dicker to CEO and JP Clement to COO. Before co-founding the agency late last year, both were with social media agency Fanscape, she as VP Interactive Media, he as VP Strategy and Analytics. KARMA has also hired Karina Grotz as VP of Marketing and Business Development. She comes from Freemantle Media where she was Director of Integrated Marketing and Promotions.