October 23, 2009

A new report about the customer services provided by China's banks points out several areas for improvement.The Customer Service Committee of CATIS (CNCSC), a newly established organization aiming to promote the service level of enterprises within China, released the country's banking industry's September and October services data in Beijing on Oct 22.The first report of its kind in the country, it included data on 16 Chinese banks.

CNCSC conducted 100 calls to each bank's customer service call center anonymously, according to Su Jun, deputy director of CNCSC, who was making the release.Su did not disclose any of the banks' names.The survey showed the most outstanding problem of Chinese banks' customer services was the difficulty for a client's call to reach a customer service representative.