March, 15, 2010

No branding, no business. According to Aon's latest risk management survey, brand and image are the top risk concerns for financial firms for the third year in a row.Aon's 2009/10 Australasian Risk Management Benchmarking Survey notes that economic recovery is bringing its own risk concerns to Australian businesses.The survey shows increased concern about business growth factors such as business interruption and lack of innovation.

At the top of the list is solid brand and company image, particularly those in the finance industry.Brand and image are the leading concerns amongst executives, including those working in industries such as finance, insurance, food and beverage manufacturing and government.The lessening pressure of the GFC has meant an increase in risk concerns that affect business growth, such as lack of innovation and business interruption, both of which rose four places this year.Also supporting a focus away from the GFC was the drop in importance of capital availability and structure.

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