March, 10, 2010

It’s daylight savings this week -- brought to you by Sun Life Financial. At least that’s what the newest marketing strategy from the financial giant will have you believe. The company partnered with the Weather Network to brand the event that launches Canadians into longer, sunnier days. Ten-second commercials remind listeners to “spring ahead” with a solid plan for the future.

Four times a day, the network’s “sunny days” report reminds us that every sunny day this year is sponsored by Sun Life.The economic downturn, along with the promise of a long recession, has paved the way for mass marketing in the financial planning industry. Banks and financial institutions like Sun Life are selling the idea that good advice has value. And that’s good for the entire industry.

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